Mahboobeh Rouzbahani; Hossein Akbari Yazdi; Alireza Elahi
Volume 4, Issue 3 , August 2017, , Pages 51-60
Abstract
The purpose of this study was to determine the mediator role of work conscience and organizational Cynicism in Relationship Between Psychological Capital And performens Of Ministry of Sport and Youths’ Staff. This research is an applied research method and in terms of data collection method, only ...
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The purpose of this study was to determine the mediator role of work conscience and organizational Cynicism in Relationship Between Psychological Capital And performens Of Ministry of Sport and Youths’ Staff. This research is an applied research method and in terms of data collection method, only correlational studies are used. The research community comprised all employees of the Ministry of Sports and Youth . the sample size, 273 people were selected by stratified random sampling. Research instruments were psychological capital questionnaires, work conscience, organizational Cynicism performance. To assess the validity of the content of the questionnaires, the opinions of 7 professors in the field were confirmed. The reliability of the questionnaires was confirmed by Cronbach's alpha test. Kolmogorov-Smirnov test, Pearson correlation, regression and SPSS and AMOS software were used for fitting the measurement models derived from structural equation modeling. The results showed that psychological capital had a negative significant effect on organizational Cynicism, psychological capital on work conscience and psychological capital on performance The staff had a significant positive effect. Also, organizational Cynicism had a positive and significant effect on employees 'performance and negative effect of work conscienceon employees' performance . The findings showed that the psychological capital and conscientiousness of work were positively and directly influenced on the performance of the employees, and organizational Cynicism had a negative effect on the performance of the staff . The psychological capital through the organizational Cynicism variable through the variable of work conscience on employees' performance, can have a positive effect Meaningful
Sara Bouzhmehrani; Masoumeh Kalatehseifari; Hossein Akbari yazdi
Volume 4, Issue 1 , March 2017, , Pages 79-86
Abstract
The purpose of this study was to predict the loyalty of employees of N.O.P.A through brand image .The research was applied and method was descriptive that was carried through correlation analysis. The statistical population was all employees and managers of NOPA (60 p) and samples was equal with population. ...
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The purpose of this study was to predict the loyalty of employees of N.O.P.A through brand image .The research was applied and method was descriptive that was carried through correlation analysis. The statistical population was all employees and managers of NOPA (60 p) and samples was equal with population. Finally 49 questionnaires have been completed and analyzed. For data gathering we used the brand image questionnaire (bruner & stacklin,2008) and the employee’s loyalty questionnaire (Hosseini et al, 2011). Because of abnormal data distribution of one variable, the Spearman Correlation test has been used. The results showed that there is positive and significant correlation between Brand Image and employee’s loyalty. The results of linear regression showed that Brand Image could predict 48% of employee’s loyalty variance. In regard of these findings we can suggest to the NOPA managers that first that all recognize their brand aspects well and then present them to employees and try to plan the organization’s performance in line with their brand characters.
